Apple today updated its Apple at Work website with a new section dedicated to the Mac, offering 11 reasons why “Mac means business.”.
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What are the reasons Apple cites?
- A very powerful chip: Apple M1 chip
- With extra power from the Apple M1 chip, MacBook Air is up to 3.5 times faster than before.
- The much longer battery life!
- Mac works with IT: Set up devices from anywhere with zero-touch deployment. Manage Mac at any scale with mobile device management.
- Mac works for companies without IT: Mac is intuitive to use and easy to manage. Simple setup and Apple’s Migration Assistant help you get your Mac up and running quickly. And its reliable hardware won’t let you down, so it’s perfect for companies with or without dedicated IT support.
- The most innovative companies run on Macs: 84 percent of the world's top innovative companies, including Salesforce, SAP, and Target, run on Macs
- Excel, Box, Outlook, Slack, Omniplan: All the business apps you need run beautifully on Mac—from Microsoft 365 and Google Workspace to SAP and Dropbox.8 And thanks to the Apple M1 chip, the popular iPhone and iPad apps you use at work can now run on Mac, too.
- Mac costs less in the long run: With fewer support tickets, less software required, and a higher residual value, the savings add up. Compared to a PC, a single Mac could save you $843 over three years.
- Security is built in: Mac is the most secure personal computer on the planet, thanks to its built-in security features.
- Mac ❤ iPhone: iPhone users know how enjoyable it is to use. Using it on Mac is similar!
- It's fun to collaborate. Give your team the devices they love and let them do their work.
On the website, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it provides a glimpse into all of Apple's marketing material.
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The M1, Apple explains, delivers up to 2x faster performance in Excel, 50% faster web app responsiveness, and 2x longer battery life when video conferencing on Zoom.
Compared to the latest model of notebook PC purchased by businesses in its price range, MacBook Air with M1 delivers up to 2x faster Excel performance, up to 50% faster web app responsiveness, up to 2x faster browser graphics performance, and up to 2x longer battery life when video conferencing with Zoom on a single charge.
Apple also points to long battery life, device security, and iPhone integration as reasons why the Mac is superior to PCs.
Businesses can set up Macs from anywhere with zero-touch deployment, and Macs are intuitive to use and easy to manage with features like Migration Assistant, so companies won't need to rely as much on IT support staff.
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Apple's website aims to convince businesses that employees should have the "power to work the way they want" using the "tools they love" to inspire them to do better work.
Source of information: macrumors.com
