Facebook is arguably the largest social network on the web. As of June 2017, the site had two billion active users, or a quarter of the world's population. The small project started by Mark Zuckerberg and his friends at Harvard has grown into one of the largest technology companies in the world.
Of course, the company's biggest problem has always been user privacy and the way it uses their data.
Even in its early days, there was criticism of how it manages its members' data. Recent revelations have shown that Facebook experimentingis with its members, playing with their emotions, and trying to find new ways to spark interest in the News feed. Despite the fact that Facebook has announced some changes from time to time, it still does not respect the privacy of its members. As for the protection of your data, do you know the other thing about Toto? .
Facebook An app that can manage it all
Facebook's aggressive cloning of Snapchat is well-known. Instagram Stories was a direct response to the competition posed by the rival messaging app.
Stories continues to be a success, far surpassing rival Snapchat's users. However, this raises a question: how did Facebook know that Snapchat's approach was working?
The answer lies behind the acquisition of mobile data analytics company Onavo. After the acquisition, Onavo continued its mission of monitoring data and apps. However, it also released several apps, such as Onavo Protect, a VPN app to protect consumer security!!
Good?
The Onavo Protect app only allows users to use it if they agree to the Terms and Conditions written by Mark Zuckerberg's legal team. VPNs are a great way to protect yourself online, but as Onavo shows, you also have to trust the provider.
According to a report by the Wall Street Journal, Facebook developed an internal tool that can analyze huge volumes of traffic from rival apps and services. This tool even affected the purchase of messaging service WhatsApp.
While the immediate implications of Facebook tracking all of its users’ browsing activity may be clear, the examples above also show something else.
Using this collected data, Facebook is buying up successful rivals, further solidifying its dominance in the market, creating an online monopoly, eliminating all competition and innovation.
Facebook Tracking Anonymous…
Facebook's main source of revenue comes directly from advertising. The social network has its own ad serving platform.
In today's digital age, a marketing campaign is judged by its click-through rate (CTR). To generate a higher CTR, advertisers want to make sure they are showing their ads only to those who are most likely to click on them.
By encouraging users to post more and more information about their lives, Facebook has so much data that it allows it to target ads with surgical precision.
This approach works for the site's users, but there is still an untapped market reaching about five billion non-users of the social network.
To make the most of this population, Facebook collects and stores data even if you don't have an account. This tactic has led to the creation of anonymous profiles.
A recent study by researcher David Garcia published in the journal Science Advances explored how these anonymous profiles can influence non-users. Using data from the now-defunct social network Friendster, Garcia was able to predict the relationship status and sexual orientation of non-users with astonishing accuracy.
The study highlights the impact that such profiles have on our private lives, even though they are completely anonymous.
So even if you don't use a service, you have to accept that you are being tracked.
And other revelations
Remember that the original goal of Facebook was to connect you with your friends. Close friends or acquaintances from school, friends from the army, University, you could send a friend request and reconnect with people you had lost touch with for many years. To make it even easier to find your friends, Facebook has released the People You May Know tool. By combining your personal information, Facebook always has a suggestion for you.
But what information does Facebook use to figure out who you know? Nothing is completely transparent, and there are many questions about how the People You May Know tool works. The support page lists mutual friends, shared networks, groups, and contacts. However, there have been many reports of Facebook suggestions that leave you speechless. Like suggestions between patients and psychiatrists, inadvertently exposing their medical conditions.
Facebook claims that People You May Know suggestions are not based on location data. However, suggestions based on location data have increased.
In a move that certainly doesn't inspire confidence, Facebook confirmed that it uses location data and then denied it three days later.
Facebook The cherry
Do you really know how many phone numbers you've given away on Facebook?
What should a Facebooker do?
You can always choose not to use Facebook and delete your account.
Perhaps it is the only solution, since as long as there is money to be made from exploiting your data, Facebook will continue to follow this path.
Of course you can always continue to use it, as long as you know what is happening. It is your right to use the social network but any online service. However, the above list of phones that was surely uploaded without your knowledge (don't tell me you knew) concerns others as well….
