27/9/2019 – Divani Caravel Hotel: The Social Media market has been growing dynamically in recent years and is building more and more bridges to e-commerce, since most users now make purchases through social networking platforms.
What is it, however, that connects and to some extent unifies the two "worlds"? Of course, the power of cross-channel, that is, the unified experience that the user must enjoy regardless of the physical or digital shopping channel or any other point of contact and interaction with the brand (social media, etc.)
The dynamic and demanding market in e-business and of course in Social Media & Digital Marketing, needs professionals who are able to understand, utilize and finally manage brands successfully, monitoring international trends and effectively using the most advanced technological tools, in order to bring the best possible results to the business.
At the 8th e-Business & Social Media World we will look beyond the flawless appearance and functionality of websites. We will focus on the omni-channel interactive user experience, regardless of channel or device, but also on personal engagement, where cross-channel makes the difference!
The same need for a similar experience naturally exists in Digital Marketing, since there too the feeling that users must gain must be unified and at the same time personalized, in order to "catch" the interest of the personas to which it is addressed.
And of course we will analyze trends and talk about "hot" topics such as: Customer Experience, Customer Satisfaction, Conversion, Payments, Security, Performance, Logistics, E-mail marketing, Mobility, SEO / SEA, Useful Data, Analytics, Tools, etc.
In practice, these are two separate conferences in every respect, in order to focus in depth on both the requirements of e-business and those of digital marketing. At the end, there is a joint plenary session which confirms the fact that these markets complement each other.
Every business, every professional, every post has the potential to influence the future landscape of the Digital Economy. Come to the 8th e-Business & Social Media World to learn how!
