Branding, Brand Name, Marketing: Apple’s next flagship will be called the iPhone X, not the iPhone 8, according to a report by Dutch website iCulture. iCulture claims that the iPhone without an on-screen home button will be called the iPhone X, via a “reliable source,” based on “information that Apple itself announced in Cupertino” at a meeting on Thursday. Of course, we can’t confirm the report.
It's one of the hundreds of rumors that surround the mystery before every new device release, trying to satisfy the insatiable curiosity of the consumer public, who waits on the corner with their credit card in hand.
On this website, we often talk about Apple fanboys, but if you read the comments on our Facebook page, you will see that fanaticism is not limited to the products of the Cupertino company. There are Microsoft, Apple fanatics, Xiaomi fanatics, Samsung fanatics, and in general, fanatics of every brand name.
The term Branding refers to a company's strategy, while the Marketing we hear about very often refers to the tactics the company will follow to implement this strategy.
Marketing is what makes people buy a product, while Branding is what makes people connect with the product, what makes people remember the product, and what makes people trust a company. It is what makes the consumer audience a fan of a company.
Every Marketing tries to turn a desire into a need. Using market research as its main tool, it matches products or services with the target customer who needs or wants them, or even better, after understanding their needs and desires, it manufactures the corresponding products/services with the features and properties that the customer desires (see Microsoft and Windows Insiders).
Marketing communicates (advertising and promotion), and makes products available through distribution channels at the price they should be sold at.
From the above, one might suspect that the hundreds of publications about the features of upcoming products perfectly serve the Marketing and, by extension, the Branding of a company.
Thus, every small rumor acquires special importance, adding value to Branding and expanding Marketing, which has as its primary goal the appearance of the product in every way.
On the Internet, value is absolutely measurable by creating keywords that search engines recognize and rank for. The benefits are huge in every way and for everyone involved!
From the obvious fact that the company itself produces the product, to the website that publishes the reputation by collecting valuable clicks (and by extension, advertisements) from a fanatical audience that spends its time supporting Brand Names, as if it benefits from the companies' profits, everything shows how significant the benefits are.
SecNews and all of the above.
Since we launched secnews.gr on the Internet, we decided to be different. Our difference was measurable and we tried to control it in every internal evaluation. We still try to maintain an objective point of view, presenting the latest technological news with personal opinions, which are often contrary to branding and marketing. Always at the corresponding cost of course….
Fact: The game has been set long before us
But as we said above, the benefits of this particular game concern everyone involved. If we do not mention fame, we will not survive as a page, as the majority, as we mentioned above, seeks the information that will make a difference, for many and various reasons.
The reasons that marketing itself bets on sometimes move in the sphere of egoism, or some low self-esteem that is reinforced with a super duper device. The scientists behind Marketing know the insecurities and the need for self-promotion of the buying public. The fanboy, wherever he comes from, indicates the success of Branding with absolute recognition and dedication to the Brand Name.
The dilemma:
All of the above is well known and it seems impossible, even if you want to, not to take a position, one way or the other. Who wants to look inside themselves? It's much better and much easier to look in the windows.
The dilemma, apart from ours, also directly concerns you who are behind the other side of the screen:
Of course, I'm not talking about Secnews anymore, but about what we choose to read... and perhaps, about how we evaluate and receive messages.
