A while ago, we reported on a video about the madness that prevailed outside an Apple store in anticipation of the iPhone 5S. The video, titled “The Dark Side of the iPhone 5S Lines,” was uploaded to YouTube by Casey Neistat and presented a different perspective on the crazy Apple fans.
It may be true that imitation is the sincerest form of flattery, but Casey Neistat (a New York filmmaker) was not flattered at all when he learned that a portion of his film had been tampered with to be used as a motivational video for Apple employees. The modified version of the video was sent internally at Apple on September 30 to some customer service representatives to thank them for their hard work on the latest iPhone, according to an Apple employee who provided the video to the New York Times. The NYT, of course, did not name the employee, but it did feature the video.
The video, created by Apple, plays in fast motion to catchy music, while headlines and titles from the product launch dance across the screen. Mr. Neistat's name, which was in the top right corner of the original, has been removed, but the woman wrapped in a plastic bag remains.
Mr. Neistat, who, incidentally, has been a longtime Apple fan and himself waited in the endless line for the first iPhone six years ago, found the reinterpretation of his film ironic and offensive.
“They took all my trademarks off and put their name on top of them,” Neistat said. Apple declined to comment on the reason.
Watch the video from the New York Times
