2nd Social Media World Conference 2013

Social Media now has a prominent place in our daily lives, and they even tend to become the main means of expression and communication for large groups of the population, having displaced even the - hitherto omnipotent - voice communication.

And if we used to jokingly say "you're either on Social Media or you don't exist," now we mean it! Because the rule for every business and every professional activity is to have a presence where its potential customers frequent.

Thus, one by one, the major social networks offer the possibility of corporate presence and corporate promotion, at the same time as more and more companies invest in building their image on Facebook, Linkedin, Pinterest, YouTube, Google+, Twitter..

Given that social media largely shapes not only the online and offline image of brands, a new marketing field is being created, where the first role rightfully belongs to the consumers themselves and the profile they create online and share with friends and acquaintances.

A little less conversation, a little more action!  

Traditional word-of-mouth, the spread of a reputation from mouth to mouth, is rapidly changing into the world-of-net, a connected world that recommends brands and creates trends, tests and gives its opinion on products and influences its online community positively or negatively, openly promotes its needs and is an ambassador for its favorite company, openly complains about bad customer service and misleading advertising, at the same time as rewarding the smart campaign and the good partner.

In this new field that is being created, not only text and image, traditional marketing and communication tools anyway, play a role, but also other technological means that have now invaded dynamically and are shaping new possibilities for companies and organizations that are looking for ways to stand out from the "noise" caused by the now dense and intense competition.

Inspired campaigns, interactive dialogue, offers, communication, now step on apps, tabs, microsites, etc. and come to win the heart of the consumer, to claim a share of their purchases, to make the brand more widely and strongly recognizable, not just on the desktop screen, but also on the laptop, the tablet, the smartphone. Even "traditional" e-commerce is gradually turning into social commerce, the market is where the people are, the market is where the customers are.

New trends in Greece and Europe? Investment in the social readiness of companies, creation of social intranets, gradual training and promotion of company employees into brand ambassadors, B2B social media marketing and much more. And of course, big data, the next goal now for businesses is the management and analysis of the huge volume of data resulting from their activity on social media, in order to produce not only marketing policies and sales opportunities but also strategic thinking and direction for businesses.

Who is it addressed to?

The Conference is aimed at professionals and businesses in Greece that accept, provide, utilize or are thinking of utilizing marketing services with social media tools and techniques, from almost all sectors, such as: Industry, Manufacturing, Commerce, Tourism, Hospitality, Transportation, Services, Banking, Telecommunications, Electronics, IT, Entertainment, Internet.

Senior and top corporate executives, company department managers, professionals and students with professional specialization and work field in: Marketing, Branding, Social Media, Customer Service, e-Commerce, Online & Direct marketing, Sales, CRM, SW & Web Development, Graphic Design, Advertising will participate in its work.

Social media, life and marketing

What is social media today? What is the profile of a social media marketing specialist, a brand representative, a simple socially engaged person? Where are they similar and where are they different? In the first section of the conference, marketing specialists and power users of social media take the stage and present their own perspective on the position that social media holds today as a tool for communication and social awareness, as well as for promoting businesses, they talk about the trends prevailing in the market, and present the social media landscape in Greece for products and services.

Social is personal (meet the people, meet the market)!

In today's reality, brands are once again acquiring a face or -better- faces: those who manage the product, those who manage its communication and those who shape its course in the market, the fans, the "known-unknown" of social media. Everything is "sweetly mixed up" in the second section of the conference and presents us with the market as it is shaped and changes daily, through recipes, techniques, case studies and of course technologies that have impressed or will impress. Because behind and around social media there are people and our presence there is ultimately something personal.

The secret is not only to connect supply with demand, but also to coincide at the right place and time.

Technology and Big "Social" Data

Very few still believe that social media today is simply a means of exchanging opinions, an open forum for ideas. Marketing science today proclaims that "everything is measured" with the use of appropriate technology. And from the moment they are measured, they create many different profiles, available for companies to utilize to adjust not only their strategy but mainly their promotional and advertising policies. Both B2B and B2C. In the third section of the conference, we discuss with marketing and IT experts about this huge machine, into which each of us voluntarily enters and provides personal information, important and insignificant, about products we like, places we like to go, things we like to do and much more.

Social media beyond day-to-day business

In the last section we talk about new practices, innovations and, in general, trends that will prevail in social media, marketing and communication in the next decade. About new knowledge, skills, specializations and certifications that employees and employers must develop or acquire, about the use of the medium as a method of organizing and promoting new activities and professions. Of course, the negative phenomena that inevitably exist in our everyday life also have their place in the discussion. Speech manipulation, cyber bullying, cybercrime, theft of personal data, are aggressively occupying and expanding their own space. The tactics and techniques for dealing with them, whether simple or complex, do not differ much from those in the real world. It is simply a matter of conscience.

Participation Statements

https://www.socialmediaworld.gr/