During the Goldman Sachs conference, Tim Cook talked about innovation at Apple. And while Wall Street has begun to lose faith in the company's ability to scale, Cook has never been more optimistic.
Cook sees Apple as a pioneering company in the technology space and believes there are two key aspects that fuel its success.
Capabilities
According to Tim Cook, one of the first things that makes the company move forward is the broad set of capabilities it has across all areas, such as hardware, software, and services.
Unlike the PC industry, Apple is very much about its ecosystem and how it integrates into its devices. “Consumers want this elegant experience where the technology floats in the background and the customer is the centerpiece,” Cook said. Apple designs Mac hardware, OS X and iCloud services, which connect the products together.
Cook is optimistic about the company's future, saying that Apple can innovate and create magic beyond imagination, while it has embedded in its DNA the desire to offer the best products to the world.
Leadership
Apple's executive team has undergone a shake-up in the past 12 months. John Browett took over the company's retail operations in early 2012 and was fired in the fall. iOS chief Scott Forstall has left. Perhaps the most notable change is that Jony Ive has been appointed head of both hardware and software design, a position previously held by Steve Jobs.
“When I look at the executive table, I see superstars,” Cook said. “I see people who are at the top of their game.” Cook called Ive the best designer in the world, Bob Mansfield the best “silicon expert” in the world and Jeff Williams the best business manager. “We have the talent to make it happen,” Tim Cook concluded.
