If you are new to SEO, or if you are a small business owner trying to learn the basics of SEO, you will find the following article particularly useful!…
A basic principle that should guide your site, before we get into details, is the following: Its content must be useful for its visitors. There are thousands of articles that cover the topic «SEO Tips», which discuss in detail the SEO strategy that a business should follow, some of which are indeed useful. Others, however, are quite misleading and contain outdated content. All of them, however, contain a very extensive analysis of the topic, which is not particularly useful for the owner of a small business. That's where the basics are needed.
1) Keyword Research: Learn how visitors will find you
Use data from Google Analytics, Google AdWords, and any other data sources you have at your disposal to identify which keywords you should target, based on monthly searches. Also investigate the likelihood that these specific keywords will lead to achieving your goals (especially for keyword phrases such as «Online order in Chalandri»), which depends on the purpose for which the user performed the search.
Is the purpose purely informational? Does the user need to purchase something? Or just «surf» the internet? There are ambiguous meanings e.g. for the search «Painters in London», because the user may be looking for artists in his area or simply a professional to paint the wall of his house.
2) Content Implementation: Use the keywords you have selected in your original texts.
Now that you have found the appropriate keywords you need to create texts on your site that will include them. It is important that the texts are written to address users. You can ask yourself «Would I read this?» If the answer is «no» then you must try again with the texts. Each text must serve a unique purpose, so create them accordingly.
3) Meta Implementation: Use the keywords you have selected in the Metadata (Titles & Descriptions).
Meta information still constitutes an important part of SEO strategy, as that information appears in search engines and shows users at a quick glance what the link they are about to follow contains. As meta keywords, use the same keywords you have defined for each text.
4) User-friendly design: Ask yourself «Would I like to use this site?»
The design of a website is the most objective part of SEO, as the rules that one must follow are specific and all lead to the same question: «Is the site easy to use? Is the path clear for completing a conversion;». The existence of the two above on your site makes it user-friendly. There are also some standards that it is good to follow in the design of a site, in order to achieve its user-friendly nature. The elements are as follows:
-The website's logo also serves as a home button, and it is located at the top left of the page.
-The phone number and address are located at the top right of the page or in the footer.
-The navigation (menu) should be horizontal, not vertical.
-The site must be responsive.
All of the above improve user engagement and increase the likelihood of converting a visitor into a customer.
5) Quality Link Building: Quality is more important than Quantity.
Link Building remains today the most effective tactic for increasing a website's organic traffic. It is also the most dangerous, as black hat SEO tactics can lead to irreparable damage to a website's rankings. Creating natural Links is a painstaking and often unsuccessful process. The most important advice for small local businesses is to become known in local communities.
Are you a sponsor at an event? Some local football team? If, for example, you are a small company with office products, you sponsor consumables to a school or to a non-profit organization in your city? If yes, then this is the type of backlinks you want to acquire. So if you have the budget, sponsoring one of the above is an action that leads to high social sharing and inevitably brings quite a few natural backlinks. It is also important to know that as a small business you should avoid reciprocal (reciprocal) link building, paid link building, links from completely unrelated -with your niche- sources and the use of spammy directories.
Conclusions
SEO is a complex field that constantly evolves and sparks interest, but also… headaches for most small business owners. Nevertheless, simply using the above 5 basic tips will lay the foundation for your business’s online presence. From there, there are many tactics and strategies that will guide you to even better results, which, however, are best left to the experts. Contact us to lift your website to the top spot on Google and boost your sales!
Source: planet.greece.blogspot.gr
