Beyond the development or usefulness of social networks, it is very interesting to see the evolution in terms of their use, namely demographic data, which is also a very important tool for people who use social media for promotional activities.
Facebook a study in the United States, women are much more likely to use Facebook than men by a margin of 10 percentage points.
Facebook is also the favorite social network of teenagers. It has more daily teenage users than any other social media platform.
However, Instagram has surpassed Facebook and Twitter in terms of influence among young users. American teens describe Instagram as “more important.” In fact, research shows that 83% of American teens in healthy households now use Instagram.
LinkedIn is also now more popular than Twitter among American adults. It is used by people between the ages of 30 and 49, who are at the peak of their careers, and of course, has the most educated users.
Twitter is worryingly skewed towards men. Research shows that 22% of men in the US have a Twitter account, compared to only 15% of women.
Source: madata.gr
