You want to “promote” something on Facebook. Buy an ad!
This is what companies have come to after Facebook announced that it will limit the number of promoted messages that users will be able to see on their news wall, in the Facebook News Feed. So, companies that have been sending free advertising messages to each user's wall until now will now have a little more difficulty reaching their fans.
Facebook made this policy after receiving a large number of complaints from users about the huge number of “Promotional posts” they were seeing daily in their Facebook News Feed. This will of course not affect the number of regular ads we already see.
Reactions to Facebook News Feed
On the other hand, a storm of reactions has already erupted from companies who constantly complain that the posts they make do not reach all the fans they have on their page.
While Facebook is pushing page managers to buy ads, it has also launched a training program to teach companies how advertising works on its network. In fact, with the new app released in September, companies will be able to send their messages to more relevant users, even if they are using other apps or are on other websites.
