After all, nothing is a coincidence. A few days after Facebook announced that it would be ranking its videos on users' homepages, we learn that the most popular social network is acquiring LiveRail for the sake of in-video advertising .
Founded in 2007, LiveRail is known for its platform that helps video creators and marketers find and place relevant ads within videos. The company has 4 offices with 170 employees, hundreds of clients, and serves over 7 billion video ads per month .
The acquisition is expected to cost Facebook $500 million.
Source: socialmedialife.gr
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