The Greek Tourism Organization is strategically investing in Facebook in order to promote Greece as a tourist destination and increase the number of visitors from the USA, Great Britain, Germany, Brazil, Australia, Sweden, Norway, Denmark and the Netherlands.
The campaign design was based, among other things, on the insight that the human brain processes visual material 60,000 times faster than text. That is why the campaign includes a number of popular Facebook advertising solutions, such as video posts ads and photo posts.
Therefore, by utilizing the power of the image, the campaign reminds us of Greece's attractive tourism product, achieving a high engagement rate with users.
Source: bitdaily.gr
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