TikTok can explore new ways to make the TikTok Application more profitable, using a new subscription model that excludes advertising. This is nothing new for social media platforms. We noticed that Snapchat presented the Snapchat+, while X (also known as Twitter) also presented its Premium options. However, this would be a new subscription offer from TikTok.
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The plans for the new TikTok subscription were first scouted by the Android Authority. According to the report, the most recent version of TikTok includes new lines of code that indicate that the short-form video app is testing an ad-free monthly subscription plan for users of. Android Authority revealed a Screen which gives users the possibility to choose between two different designs. There is the regular option, which will remain free and will include personalised ads based on your activity. Then the option of "No ads", which has a cost 4,99 $ per month.
So far, no official announcement has been made by TikTok. So, we can assume with Security that this is just an experiment being conducted at the moment, as it is only available for limited users. TikTok can either reveal or not reveal the plan and if it does, it can also change the price according to feedback.
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TikTok's effort to increase loyalty and revenue is nothing new, but it seems that the company has made a little progress. Earlier this year, TikTok unveiled its own marketplace - the TikTok Shop - which brings a wealth of functionality for users, content creators and businesses. One of the features offered is the option for creators and businesses upload linked videos directly to users' streams. This means that the new ad-free tier can only exclude ads displayed by TikTok, without affecting ads from influencers or their respective marketing campaigns.
One of the potential benefits of offering an ad-free subscription plan on TikTok is to improve the user experience. Ads can be annoying and interrupt the flow of content. By choosing an ad-free subscription plan, users will be able to enjoy videos without interruptions and have a more seamless experience.
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Maybe it's time to stop asking "How is this app still free?" If we continue at this rate, no social media app will ever be completely free again.
