Soft drink companies have been partnering with gaming companies for years, but Coca-Cola has remained out of the picture – until now. The beverage giant recently announced that it is teaming up with League of Legends to produce a limited-edition flavor of its Ultimate Zero Sugar soft drink, which it has dubbed “+XP,” for “the taste of experience points.”.
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League players can participate in a series of three missions to unlock the ultimate emotes. The three missions are to collect 7 assists in a single game for the Ultimate Teamplay emote, to collect 12,000 gold in a single game for the Ultimate Gains emote, and to win a game in under 20 minutes for the Ultimate Tempo emote. These missions went live in-game on June 7th and will end on July 18th.
Each can of the drink, described as “a unique and specialized collaboration,” includes a QRthat gamers can scan to enter the “Coca-Cola Creations Hub,” which offers digital experiences themed around the drink. For example, later this month, an Instagram filter will be available that transforms you into a “cinematic gaming hero.” It currently has a League-themed Instagram filter.
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According to the announcement, the limited-edition drink is available in select markets, including the U.S., Canada, China, South Korea, Latin America, and Africa. It's unclear how long it will be on store shelves. In other League Of Legends news, professional players in the game have gone on strike after a rule change by Riot forced many professional teams to gut their development teams, leading to layoffs. As of this writing, it's unclear whether the LCS summer season will continue.
Read also: League of Legends surpasses 27 million active players
source of information:gamespot.com
