Η Google will introduce a new blue check/verification mark (press release Twitter) next to the names of selected senders in Gmail to certify the Identity card their. The company announced on Wednesday that the new control symbols will appear automatically next to the names of companies that have enabled Gmail's Brand Indicators for Message Identification (BIMI) feature.
The BIMI function, which will be implemented from 2021, requires shippers to verify their company logo and use strong authentication, to display their company logo as the logo of their company avatar in their electronics Messages. Now, Gmail users can see a blue verification mark for senders using the BIMI feature. Google says that this change help users distinguish which messages are from legitimate senders and which are fake.
See also: Gmail: billions of users at risk of a phishing attack
When you hover the mouse pointer over the blue mark next to the sender's name, a spike will appear indicating that the sender of the message has been verified. email is the owner of the domain and logo shown in the profile picture.
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“Strong email authentication helps users and email security systems to identify and stop spam Messages, and also allows shippers to leverage their brand trust", Google wrote. "This increases trust in email sources and gives readers an immersive experience, creating a better email ecosystem for everyone“.
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The blue verification marks that come in Gmail are also present in Twitter, but also many other platforms such as YouTube, the Pinterest, the TikTok use a corresponding form of verification. In addition, in March, the Meta released the signs of paid verification, while even the LinkedIn has recently introduced verification signals.
Gmail has already started to implement blue verification marks on both accounts Workspace and to the personal accounts Google, so you'll probably start seeing them soon.
See also: Google: you can edit or add contacts from the Gmail sidebar
Cybercriminals often target their victims with phishing emails that appear to come from trusted sources. They use brand names and photos with the logo of well-known companies to deceive users. Blue verification marks in Gmail can really help reduce this threat.
Source: techcrunch.com