According to Bloomberg, Apple is set to begin its ambitious plan to replace current OLED displays with its own microLED technology in late 2024 for its high-end Apple Watches. This revolutionary move marks the tech giant’s foray into manufacturing and using its latest display technology in mobile devices as early as next year. According to Bloomberg, Apple’s newly developed display technology is set to make its way to all of its devices, including the iPhone. Not only will it feature an extremely bright and vibrant display, but it will also make content look as if it’s painted directly onto the glass. What’s more, viewers will be able to enjoy a clearer picture even from awkward angles!
See also: Apple will not release the fourth-generation iPhone SE

Apple's mission to create its own display has been documented as far back as 2018. Their plan was originally set to launch in 2020, but the expense and technological complexities associated with it have delayed their progress. Furthermore, Apple had no choice but to focus on creating a display for the Watch rather than using larger displays due to cost concerns.
See also: Apple: Class action lawsuit over privacy settings violation
While there’s a chance Apple could delay the launch of its new display until 2025, the project remains one of its most critical. The company has spent billions on development and testing , including on an update to the Apple Watch Ultra. It’s also testing manufacturing the displays at facility , although it may eventually outsource mass production.

See also: Apple: Will it use its own WiFi chip in the 2025 iPhones?
As Bloomberg notes, Apple's shift to its own displays could be a major blow to its suppliers, most notably Samsung and LG. After all, the tech giant has long focused on reducing its reliance on third-party companies by developing its own components. For example, it has already shifted away from Intel for Macs and is rumored to be planning to use in-house wireless chipsets in iPhones by 2025 — further confirming that Apple is steadily moving towards self-sufficiency!
Information source: engadget.com
