After 20 years, Apple has decided to stop production of the 7th generation iPod Touch, putting an end to the release of its popular music player .
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The company's announcement doesn't specifically mention the end of the product, but it says the iPod Touch will only be available while supplies last, meaning production of the $199 device has stopped.
The iPod touch is more than just a player , as it can also be used as a portable gaming or digital camera, and it can also connect to the internet via WiFi.
The most recent model, the 7th generation iPod Touch released in May 2019, was the only iPod around after the discontinuation of the iPod Nano and iPod Shuffle in July 2017. It uses a relatively powerful A10 Fusion chip paired with a 4-inch Retina display and offers up to 256GB of storage.
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The device offered its users a wide range of options through Apple Music and Apple Arcade, while currently running the latest available iOS, iOS 15.
Apple is not the type of company that gives specific explanations for strategic decisions regarding its products, but this decision is likely due mainly to the supply chain crisis and not to low sales of the device.
The announcement about the iPod discontinuation mentions alternative options from Apple's lineup, such as the $429 iPhone SE or the $279 Apple Watch SE for those on the go, or the more comfortable $329 iPad for those traveling
While portable music players and "semi-smart" handheld devices aren't the biggest trend today, given that smartphones do everything, there are certain categories of users who will miss the iPod, especially children.
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The iPod is a small and lightweight music player with a headphone jack, supports games, does not accept phone calls, can be used to listen to audiobooks or read e-books, and has an 8 MP camera.
If you want to get yours, you can still buy it through apple.com, the company's stores, and resellers, while supplies.
