A survey by Kaspersky Lab and B2B International found that over half of European women (57%) consider the photos and videos they store on their mobile phones more important than anything else on their device, even the device itself (54%, compared to 42% of men). However, while over 25% of women are concerned about the online security of their photos, many still fail to implement even basic security measures.
The survey also showed that while women are more likely to share photos of themselves (48%) and people they know (40%) with others – compared to 43% and 33% of men respectively – one of their biggest concerns (as stated by 29%) is the security of their photos and videos in case a cybercriminal gains access to their device.
Around one in two are concerned that these photos and other information could be shared inappropriately or without consent, which could cause embarrassment, shame and possible psychological harm if the photos are sent to the wrong person (25% of European women). Another 25% are concerned that such an incident could even damage their relationships.
However, many fail to appreciate how vulnerable they are to digital attacks. Only 15% of European women believe they could be a target, compared to 25% of men. As a result, they do not implement security measures to protect their valuable photos or other sensitive information stored on their devices. Unlike men, 16% of European women admit to not protecting their device with a password, while 10% do not use any kind of security solution.
This lack of risk assessment is confirmed by the fact that in a recent online security test, 27% of women admitted that they do not keep backups of their devices, thus risking losing all their precious photos, videos and files if the device is stolen or damaged. In comparison, men are more prepared, as 80% of them keep backups of their devices.
“It’s no surprise that women use and value the information stored on connected devices differently than men. Devices play an important role in storing and sharing fond memories, as well as in our relationships through email and messaging. Women are more concerned about the emotional impact that their device could have on others if it were stolen or hacked. Worrying about what could happen if private photos were exposed publicly is not just something that concerns celebrities. The only way to prevent this from happening is to take at least basic precautions to keep what’s valuable safe,” said David Emm, Principal Security Researcher at Kaspersky Lab.
To prevent criminals from accessing images, videos, and other valuable data, files stored on digital devices should be protected with passwords and encryption. Files should also be backed up frequently so they are not lost forever if the device is stolen or damaged.
If this data is shared or copied, it should be encrypted so that it remains protected, even if it falls into the wrong hands. Kaspersky Total Security – multi-device protects data on multiple mobile devices, allowing women, as well as men, to enjoy using mobile devices while staying safe from digital threats.
The data comes from the "Consumer Security Risks 2015" survey and a special online test by Kaspersky Lab.
