In 2013, Google removed over 350 million bad ads and more than 270,000 bad advertisers
The data comes from Google itself and states that compared to 2012, the number of bad ads increased by 59%, bringing the number to 350 million ads from around 220 million in 2012. from its systems .
On the positive side, however, the number of advertisers who offend with their work has decreased significantly. In 2012, there were over 850,000 advertisers blocked by Google, while in 2013, there were just over 270,000.
The company believes that the increase in the total number of online business advertisements is responsible for the increase in the number of bad ad takedowns, while the decrease in the number of bad advertisers is due to new Google security screens, which have thwarted countless scammers.
Attempts to purchase counterfeit products on AdWords fell 47% in 2012 and 82% in 2013, highlighting the platform’s significant improvements. Approximately 14,000 advertisers were banned for attempting to sell counterfeit products.
Given that the company's revenue model is based on advertising, it makes sense for Google to expose itself and try to keep everything clean so that users can continue to trust it.
