Nokia released a new ad today comparing the Lumia 925 to the iPhone 5. Nokia 's new ad marks an aggressive marketing strategy from the company, which Apple has become accustomed to.
The ad focuses on the phone's photography capabilities and is based on Apple "Photos Every Day" campaign, which began running last April. It uses a similar voice-over and style, and features Lumia owners taking photos with their devices.
“Every day, more photos are taken on the iPhone than on any other phone. But at Nokia, we prioritize quality, not just quantity.”
Nokia 's Lumia 925 has an 8.7-megapixel camera equipped with a Carl Zeiss Tessar lens and an f/2.0 aperture. The iPhone 5, on the other hand, has an 8-megapixel camera with a five-element lens and an f/2.4 aperture. Nokia has added a dual-LED flash to the Lumia 925 , which, along with a smaller aperture, allows for superior performance in similar lighting conditions.
See the ad
