In the old days, we could find at least store video rental in every neighborhood. A typical night with a videotape was usually accompanied by a pizza in front of the family table. Things have changed a bit in our time, but combination pizza-movie still is popular in many countries around the world. Like Brazil for example. The well-known Domino's pizza came up with something to boost its sales. First, it made a deal with 10 existing rental and distribution DVD in São Paulo and Rio de Janeiro. Here's the best part. These stores distribute DVDs that smell like pizza when heated up by the DVD Player!
Using popular experimental films like Argo, The Dark Knight Rises, and 007: Skyfall , Dominos has created custom disc labels that use thermal ink, reports theverge. The box, which is dark gray and features nothing more than the title of the movie. But once you put the DVD in player , the thermal ink on the disc is activated and “magically” the house starts to smell like pizza. Of course, Domino writes on the box “Want to enjoy the movie?”, “It’ll be even better with a hot and delicious Pizza ’s Domino.”
