YouTube has changed the way we watch, create and interact with video, empowering millions of users around the world to develop their passion and share it with a vibrant and ever-expanding community. Every minute, more than 300 hours of video are uploaded to YouTube , and every month YouTube receives more than 1 billion unique users.
In Greece, over 6 million users use YouTube, with approximately 53% of them systematically sharing links to the most popular video sharing and sharing platform.
With the aim of exploring new scenarios and presenting successful case studies, Google met today, January 21, 2015, at the "Hellenic World" Cultural Center in Athens, with more than 100 brands and advertising agencies, highlighting how they can make the most of YouTube's capabilities.
As Stefanos Loukakos, Country Manager Google Greece, stated, “Our goal was to inspire and create a guide for brands and advertising companies so that, having as a starting point successful examples, they can open channels of dialogue with the ever-growing community of followers & fans, who enthusiastically share their interests on YouTube. YouTube leverages video, the most powerful means of connection, identification and influence, and upgrades it from one-way communication to a mutual experience, inviting brands and consumers to connect, create and build communities.”
Additionally, Google published the YouTube Ads Leaderboard for the first time in Greece, the list honoring the top 10 creative ads that Greek users watched the most in 2014. The way these ads were ranked on the list was based on an algorithm that takes into account paid and organic views as well as the length of time users spent on each video.
The full list:
Title: Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more
Uploaded by: NikeFootball
Creative Agency: Wieden + Kennedy
Media Agency: Mindshare
Title: Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more Uploaded by: NikeFootball
Creative Agency: vistabetgr
Media Agency: Mindshare
Title: Vistabet.gr / What Mourinho said to LePa!
Uploaded by: vistabetgr
Creative Agency: Frank
Media Agency: Click2Profit
Title: Nike Football: Risk Everything. Cristiano Ronaldo, Neymar Jr. & Wayne Rooney
Uploaded by: NikeFootball
Creative Agency: Wieden + Kennedy
Media Agency: Mindshare
Title: Manos Sergios – The Call (Piraeus Bank – Greece next to you)
Uploaded by: ElladaDiplaSou
Creative Agency: The Newtons Laboratory
Media Agency: Mindshare
Title: FREE NETWORK TEST ALL OVER GREECE
Uploaded by: WINDnetwork
Creative Agency: The Newtons Laboratory
Media Agency: ATCOM
Title: New Lacta advertisement – #YparxeiAgapi
Uploaded by: LactaFilms
Creative Agency: Bold Ogilvy
Media Agency: Dentsu Aegis Network Hellas
Title: Nestlé FITNESS® Bra Cam
Uploaded by: NestleFitness
Creative Agency: McCANN
Media Agency: ZenithOptimedia
Title: World Cup Betting with Papavassiliou – Kontopidis – Stoiximan Advertisement
Uploaded by: StoiximanTV
Creative Agency: 4WISEMONKEYS
Media Agency: Globe One Digital
Title: Coca-Cola Reasons To Believe: Pet Lover
Uploaded by: Coca-Cola
Creative Agency: McCANN
Media Agency: Mindshare
Source: kathimerini.gr
