The curtain has fallen on Apple's online store website, Store.apple.com, which is ceasing its standalone operation and merging with the company's main website, Apple.com.
Apple unveiled its new website design a few days ago, with its online store now merging with product pages, instead of having a separate “Store” section.
The merger of Apple's product pages and online store now offers a more modern website, but finding accessories has become more complicated, as they appear as subcategories within the subpages related to the main products, such as iPhone, iPad, Apple Watch, and users must navigate between large images and scroll to locate what they are looking for.
You can visit Apple.com to explore the redesigned website, which combines product information with e-commerce features. Additionally, an icon has been placed in the upper right corner of the screen so you can see what you have selected to purchase before completing your order. Apple explains :
“We redesigned Apple.com knowing that our customers want to explore, research and shop all in one place. The new Apple.com takes the best of our existing website and online store, giving customers a single destination to learn and buy, without having to navigate two different locations. We’ve also improved several of the site’s features to make shopping easier than ever for our customers.”.
What are your thoughts on Apple's new homepage design? Leave your comments below.
