Chinese mobile phone maker Lenovo is planning to flood the smartphone market with a series of new devices, as it is working on at least 60 new models, according to the latest reports.
The company aims to sell around 80 million devices before the end of 2014, almost doubling sales compared to 2013. 60 million of the projected sales will be in the Chinese market.
According to DigiTimes, the information is confirmed by Zhang Hui, Lenovo vice president and general manager of China Mobile Business Group.
The Lenovo executive said that the aforementioned smartphones will be sold in China, as well as other global markets, while half of them will feature 4G LTE connectivity.
Undoubtedly, Lenovo's plan to "dominate" the smartphone market is ambitious, although launching such a large number of devices in such a short period of time may not prove to be the best move by the company, as it will leave little room for innovation from one model to the next.
