Prosus has launched ToqanClaw, a platform that lets people build apps, dashboards and automations by describing what they want in plain language, much like they would explain a task to a colleague. The Amsterdam-listed company is bringing chatbot-building to restaurants and retailers, users it says artificial intelligence has so far left behind.
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The Amsterdam-listed technology group recently unveiled it, presenting itself as the first company in Europe to offer OpenClaw-like tools to its business partners on a large scale.
The idea is to remove the engineer from the process. A restaurant owner who wants an analytics dashboard for deliveries, or a store manager who wants to automate a weekly report, can describe the tool in a conversation and have it built without writing code, opening a ticket, or waiting for an IT team.
Prosus says the platform is ready immediately and that it deploys over 20 underlying AI models to choose the best one for a given task, which it claims makes it cheaper than alternatives.
ToqanClaw is built on Toqan, the internal AI platform that Prosus has developed for its staff, and inherits that system's data stance: the company says a customer's data remains under their control and is never used to train third-party models.
This detail is the point of the entire exercise. Previous reports have described Prosus building an OpenClaw competitor to circumvent European privacy concerns, and ToqanClaw is the product those reports were referring to. It’s a different approach than competitors who have built directly on top of the platform, as Tencent did with its ClawPro business agents.
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The target users are those Prosus argues conventional AI has missed. It is making the platform available to the more than five million restaurants, merchants and entrepreneurs in its ecosystem, businesses that have lacked the technical teams to build their own software. The approach is based on the same democratization argument that has surrounded the broader rise of OpenClaw and its agent tools, now targeting small merchants rather than developers.
Prosus presented numbers behind its own use of the approach. CEO Fabricio Bloisi said the team had spent 18 months building internally, reaching 60,000 agents and 10,000 apps built by people who had never written a line of code.
The company also said it has trained a specialized commerce model, which it calls the Big Commerce Model, on data from more than a billion customers and 500 million daily interactions, and that its connection to ToqanClaw allows agents to start predicting what a business needs rather than just executing instructions.
The launch was accompanied by customer examples, all from the company. Coffee chain Lebkov & Sons in the Netherlands is said to have reduced financial reporting from weeks to 30 minutes.
Burger chain Burger & Frites in Rotterdam created a delivery analytics agent that the company says saves it about €21,000 a month. And poke-bowl chain Poke Perfect created a WhatsApp-based operations assistant that reduced routine staff questions by 70%.
The numbers are from Prosus, not independently verified. Alongside ToqanClaw, Prosus also pushed Zapia, an AI assistant for consumers that it supports, into wider release. Zapia handles end-to-end tasks, such as finding a restaurant, creating a list of options in a family group chat, waiting for votes, and booking a table, and Prosus says more than six million people are already using it, mostly in Latin America.
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It is now available on the App Store, Google Play, and online, with a free tier that covers most personal uses and a paid plan for heavier users.
