Huawei company to launch the Pura X Max, the first commercially available wide foldable smartphone, beating the likes of Samsung and Apple. The new model features an innovative book-like design and is expected to significantly impact the foldable device market. The move comes at a time when the foldable market is looking for new directions and innovations to attract a wider audience.
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The Pura X Max stands out for its wide screen orientation, adopting a book-like design compared to traditional foldables we know. The device features a 5.4-inch external display with a maximum brightness of 3,500 nits , while when opened, it reveals a 7.7-inch internal display that reaches 3,000 nits . Both displays support 1-120Hz LTPO adaptive refresh rate, a technology that ensures a smooth user experience and optimized battery consumption. The 16:10 aspect ratio of the internal display offers ideal conditions for watching videos without black bars and more efficient multitasking.
Huawei 's move comes at a crucial time for the foldable market. Apple and Samsung are reportedly working on their own wide-style foldable phones. Various leaks have given us a first look at the rumored iPhone foldable and a wider version of the Samsung Z Fold , though neither device is expected until the second half of 2026 , giving Huawei a significant head start on this emerging design trend. The trend toward wide foldables began with the Google Pixel Fold in 2023 , which influenced manufacturers' plans for 2026 .
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Technical specifications and innovations of Pura X Max
In terms of hardware, the Pura X Max includes the proprietary Kirin 9030 Pro processor and a 5,300mAh battery , with support for 66W wired charging and 50W wireless charging . The triple camera system includes a 50-megapixel main camera with variable aperture, a 50-megapixel telephoto lens , and a 12.5-megapixel ultra-wide shooter . The use of the proprietary Kirin processor is a response to US sanctions that restrict Huawei 's access to components from the US.
The device runs on Huawei 's latest HarmonyOS 6.1 , supports the Huawei M-Pen 3 Mini stylus , and provides a wide range of AI features, including pose suggestions for photographers. The Pura X Max is available in two versions: Standard with 12GB RAM and 256/512GB storage, and Collector's with 16GB RAM and 512GB/1TB storage. The device is available in five different colors, while pre-orders have already exceeded 700,000 units in China .
Huawei Chinese foldable market with nearly 70% market share through models like the Mate X7 and now the Pura X Max. The Mate X7 has already launched globally at €2,099, measuring just 4.5mm when unfolded and packing a 5,600mAh. The company has also launched the Mate XT, the world’s first trifold smartphone, in February 2025, further cementing its position in the foldable innovation space. Pre-orders for the Pura X Max are already open in China, with the official launch set to begin on April 20, 2026.
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Practical tips for foldable device users
For users considering the Pura X Max or other foldable smartphones, it is important to consider a few factors. First, screen protection is crucial – it is recommended to use the special protectors provided by the manufacturer and avoid sharp objects. Second, the ergonomics of wide foldables like the Pura X Max are different from traditional smartphones, so it takes time to adjust. Third, users should take advantage of the multitasking capabilities offered by the large screen, as well as the ever-growing number of optimized apps for foldables.
