Apple CEO Tim Cook is in China , where he attended one of the company's 50th anniversary events outside the retail Taikoo Li store in Chengdu. The event included a performance by Chinese singer Li Yuchun . It's worth noting that last week, the company surprised the public with a concert by Alicia Keys at the Grand Central store in New York.
According to China Daily, Tim Cook will participate in the China Development Forum in Beijing this weekend, while also meeting with Chinese app developers, government officials , and some of Apple's partners in the country.
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"China is so important to us," Cook said.
Ahead of World Water Day on March 22, Apple announced that its suppliers in China saved a record 55 billion liters of fresh water last year through Apple’s Supplier Clean Water Program . As an example, Apple cited a new aluminum anodizing process for the MacBook Neo that “constantly recycles and recirculates water.”
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Apple: Changes in China
As of March 15, Apple reduced its App Store commission rate for iPhone and iPad and in-app purchases from 30% to 25% in mainland China, following “discussions with Chinese regulators.” However, Bloomberg reported that China is pressuring Apple to further relax App Store restrictions and address “monopoly” practices.
Finally, Apple is sharing developer coding videos on Chinese video sharing platform Bilibili, ahead of WWDC 2026 in June.
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All of this makes up a busy week for Apple in China.
