Rockstar spotlight as its PR team faces problems due to the leak of the trailer for the highly anticipated GTA 6.
Following a previous hacking incident and the leak of 90 video games, the trailer was prematurely revealed online, forcing Rockstar to officially release it.
See more: GTA 6: Are the rumors coming from the son of a Rockstar employee?
Despite the positive reception, the announcement did not go as expected. Criticism focuses on the leak and the company, while some argue that this is part of the advertising campaign. The importance of the game's announcement goes beyond marketing. It represents a community event and provides a unique opportunity for fans to connect.
This year has seen a lot of big game. With no E3 and platform owners mostly focused on games coming out in 2023 (apart from Xbox , which showed off a few more during its summer event), it's not exactly a year of exciting announcements. Still, a Grand Theft Auto reveal is a rare once-a-decade event that no one wants to miss.
The GTA 6 trailer is certainly impressive and the Rockstar team should be proud of it. Judging by the comments on social media – and the data they're sharing with us – fans are excited and the number of views for it is on a whole new scale.
Also read: Netflix brings 'GTA: The Trilogy' next month
This is probably the biggest video game launch ever. We may have almost forgotten about this event, but when the first GTA 6 trailer leaked earlier today, it reminded us why it's so important.
Source: gamesindustry.biz
