The Apple Podcasts app is rolling out three new updates for podcast producers today, including a dashboard with detailed subscription statistics.
The Apple Podcasts app has supported paid content for a few years now. Starting today, creators can explore subscription data, such as “how many listeners started a free trial, how many paid subscriptions there are, the percentage of listeners who convert from a free trial to a paid subscription, and the estimated revenue generated from their subscriptions.”
Podcast creators can view data based on date ranges, countries and regions, and monthly versus annual subscribers . Apple is showcasing all of the new analytics dashboard features here.
Apple is also adding five new partners to its Delegated Delivery system for Podcasts: Audiomeans, Captivate, Podbean, Podspace, and Transistor. This will bring the total number of partners to nine before the end of the year, and Podbean support will be available starting today.
Apple Podcasts is also partnering with marketing platform Linkfire as it expands its podcast-related tools this fall.
“Using the Linkfire Insights dashboard, creators will be able to measure real-time user engagement with these links and pages, including anonymous visits and click-through rates,” Apple says. “As listeners use these pages to access Apple Podcasts, creators can see brand-new engagement insights, including whether a listener has played an episode or watched a show on Apple Podcasts.”
A sign-up page for the launch of Podcasts via Linkfire is available here. Read the full announcement for podcasters from Apple Podcasts here.
Information source: 9to5mac.com
