Twitch is reversing its recently announced rules regarding how streamers could run ads on the platform, following strong backlash from streamers and content creators.
On Tuesday, Twitch released new rules about how streamers can run ads on the platform. The rules banned “native” video, display, and audio ads — the first two of which were popular and common formats used across Twitch. Twitch apparently didn’t discuss the new rules with ambassadors or streamers in advance, and many were furious about the new policies.
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Twitch creators took to social media to denounce the changes. OTK, a network of popular, high-value streamers like Asmongold, published an open letter to Twitch, telling it, “The once unique and admirable vision of a creator-first platform now seems like a faded and distant dream.”.
Charitable streamers were upset and fearful, believing the new rules would affect their ability to raise money. The same was true for esports creators, as the new rules would make it harder for the already struggling esports industry to monetize its broadcasts.
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Twitch apologized for the development, explaining that it would rewrite the rules for greater clarity. Now it appears that this rewrite has turned into a complete repeal of the rules. From the company's Twitter thread:
“Yesterday, we released new Branded Content Guidelines that impacted your ability to partner with sponsors to increase your streaming revenue. These guidelines are bad for you and bad for Twitch, and we are removing them immediately. Sponsorships are vital to streamers’ growth and their ability to earn income. We will not be blocking your ability to engage directly with sponsors – you will continue to own and control your sponsorship businesses. We want to work with our community to create the best experience on Twitch, and to do that we need to be clear about what we do and why we do it. We appreciate your feedback and help in making this change.”
Twitch has updated its ad policy page and completely removed the section that details the types of ads that are prohibited or allowed. Below is an archived version of the old rules and the new, updated page.
The new rules would be potentially devastating for creators, charities, esports , and brands. Now, what seemed like another attempt to take a cut of streamers' profits has backfired.
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source of information:theverge.com
