"So why buy a PC anymore?" says Tim Cook
Apple CEO Tim Cook said last week that desktops are no longer attractive to buyers around the world because they have been replaced by hybrids, like the iPad Pro, which can perform the best of most different devices, in this case, tablets and laptops.
But in a new statement, Cook explains that when he said this, he was actually referring to Windows computers, as he doesn't consider Macs to be traditional PCs.
"We don't consider Mac and PC to be the same," he suggested, according to the Independent.
MacBooks and iPads closer
While Tim Cook claims that Apple is not interested in building a hybrid that could combine MacBooks and iPads, in the same way that Microsoft created the Surface Book (which is both a laptop and a tablet), the CEO explains that the gap between MacBooks and iPads is not as wide as some would be tempted to believe.
“It’s true that the difference between X86 [personal computer] and A-series [Apple iPad architecture] is much less than it used to be,” he continued. “That said, what we’ve tried to do is recognize that people use both iOS devices and Macs. So we’ve taken certain features and made them more seamless across devices. So with things like Handoff we’ve made it really easy to work on one of our products.”
For now, Windows PC sales aren't going exactly as planned, but Windows still remains the platform of choice for more than 90 percent of the world's computers.
Gartner, a research firm, reported that PC shipments totaled 73.7 million units in the third quarter of 2015, down 7.7 percent from the same period a year earlier. Sales, however, are expected to pick up in the remainder of 2015, helped by the holiday season and the arrival of Windows 10, which is expected to convince more buyers to upgrade.
