Although popular among designers, the professional 3D printer has so far failed to attract much attention. However, it seems to occupy a distinct technological and academic niche.
However, one project hopes to change all that by introducing 3D printing to a whole new and largely untapped market for the technology: kids. The Rever 3D printer is billed as an affordable and easy-to-use 3D printer for kids who want to make their own toys and harness their imaginations.
Aesthetically, the small 3D printer starts off by focusing on the right place, as it resembles a space helmet rather than a complicated, high-tech device or an oversimplified toy. Furthermore, the translucent face cover also serves a specific purpose – safety.
When the device is printing an object, the see-through door remains closed, preventing a curious child from sticking their hand in. And when the print is complete and the door opens, the 3D printer is locked in an area away from a child's fingers.
The device, which comes in white, blue, red and yellow, seems to print objects as easily as any other 3D printer. In the demonstration video, it prints everything from Legos that can be printed and put together to create another toy, to bracelets and other trinkets.
In the video, the boy is seen using the device to create objects to become a superhero and later is seen playing with a 3D printed airplane. The two girls are seen using the device to make jewelry and high heels. While the ad appears to be well-intentioned, it's strange that young girls would be stereotyped in 2015, especially when it comes to promoting a technology product.
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Marketing aside, the device seems to be gaining traction on Kickstarter, having already raised nearly $30,000 of its $120,000 goal with about a month left in the campaign. The device, which will retail for $399, is currently available for the low price of $229.
