When you open the Peacock app on your phone this summer, you might see an AI version of host Andy Cohen appear on your home screen. In an announcement Friday, NBCUniversal said Cohen's avatar will act as a guide through the "endless" stream of clips from Bravo shows like Love Island, The Real Housewives and Below Deck.
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The feed, called “Your Bravoverse,” will display clips from the shows you select when you first open the new experience. NBCUniversal will use AI to scan and select scenes from your favorite shows, while an AI-created Cohen will offer commentary on what’s happening on screen.
The addition of short videos is part of a broader trend among streaming services to try to keep viewers locked into their apps. This week, Disney Plus followed ESPN in adding a new clip stream, called “verts,” while Netflix has also experimented with a short-form stream.
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John Jelley, NBCUniversal’s senior vice president of product, told reporters that using AI, the company can create 600 billion different variations of the Bravoverse stream. “We’ve used AI and an AI agent that we’ve trained on what Bravo fans are interested in,” Jelley said. “There may be tens of thousands of clips and moments and metadata, but we know that fans love an explosive departure.”
Short-form video streaming isn’t Peacock’s only attempt to capture users’ attention. It’s also adding a new mobile game called Law & Order: Clue Hunter this spring. The game comes from Wolf Games, the AI-powered studio co-founded by Elliot Wolf, son of Law & Order creator Dick Wolf. It asks usersto “find hidden objects to help identify suspects and solve a mystery,” according to the press release.
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Peacock is also adding Public Eye to its app this summer, another title from Wolf Games that uses AI to create a new mystery to solve every day.
