No, that's not Alexander Skarsgård playing with Jony Ive and OpenAI's first hardware gadget, ChatGPT. OpenAI president Greg Brockmanresponded to X with a tweet calling the story 'fake news', while OpenAI spokesperson Lindsay McCallum Rémywrote, 'this is completely false.'
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Jony Ive and Sam Altman say they finally have a hardware AI prototype. Sam Altman and Jony Ive's secret device won't be 'your weird AI friend'.
Whoever was behind this hoax had been working on it for quite some time and approached spreading their story from multiple fronts. Max Weinbach posted screenshots of an email he received a week ago, suggesting a tweet promotion for an OpenAI hardware promotion featuring Alexander Skarsgård, which was seemingly accompanied by an actual payout of $1,146.12.
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AdAge reporter Gillian Follett posted earlier today about a ' fake headline ' attributed to her, falsely presenting a story about OpenAI changing its Super Bowl ad, while OpenAI CMO Kate Rouch reported an 'entirely fake website ' trying to claim the same thing.
This hoax appears to have been carefully crafted, with the goal of misleading the public and creating false impressions about OpenAI’s intentions and actions. The use of well-known figures such as Alexander Skarsgård and the reference to major events such as the Super Bowl lent a sense of authenticity to the story, making it more believable to the public. However, immediate reactions from OpenAI executives and revelations from journalists helped to uncover the truth.
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This case highlights the importance of vigilance and critical thinking in the information age, where fake news can spread quickly and influence public opinion. Technology companies and the media must work together to ensure the accuracy of information and protect the public from such misleading practices.
