Salesforce CEO Marc Benioff says the company is ramping up its efforts to automate business processes , relying heavily on Artificial Intelligence (AI) . He revealed in an interview with Bloomberg that AI now accounts for 30% to 50% of Salesforce’s business.
"We need to realize that Artificial Intelligence can take over tasks we did in the past, freeing us up for higher value tasks," he said.
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The technology industry as a whole is in a phase of reorganization , with AI as a key driving force . Companies aim to reduce costs, increase productivity , and transform organizational structures.
The impact of AI is already evident: Salesforce cut more than 1,000 jobs this year as ittransitions to a more automated operating model. Other industry giants such as CrowdStrike, as is Swedish fintech player Klarna, which has cut its staff by about 40%, in part due to its investment in AI.
On Amazon's part, CEO Andy Jassy confirmed that AI technology is a key reorganization tool, as it contributes to the redistribution or elimination of roles.
See also: Amazon: AI will lead to staff reductions
Salesforce’s Marc Benioff described the development as “a digital revolution in the workplace,” noting that the company’s AI systems now achieve 93% accuracy — a rate that is considered very high, but not perfect. “It’s satisfying,” he said, but he stressed that complete automation (100% accuracy) remains an unrealistic goal.
Finally, he argued that Salesforce's technological superiority lies in the rich set of data and metadata it has, unlike other providers, who struggle to achieve similar levels of accuracy.
See also: Elon Musk: Artificial intelligence (AI) will put us out of work
More and more companies believe that AI can reduce costs and increase productivity. Many repetitive tasks – especially administrative ones – can be automated safely and accurately. Employees who are properly trained can move into higher-value roles, such as data analysis, content creation AI-powered However, too often, employees are forced to learn new tools under the threat of being fired – a situation that can increase job stress and undermine long-term loyalty to the company.
Artificial intelligence is a technological revolution on a par with the Industrial Revolution. How this translates into a benefit or a crisis for workers depends on the choices made by companies, governments and – to a large extent – society itself. If innovation proceeds without social responsibility, the price will be high.
Source: www.cnbc.com
