The latest survey of telecom customers from ASCI has been released and – despite rising prices and industry exits – the conclusion is that streaming services are still very popular. Notably, Apple TV+ is seeing a very large increase.
See also: Netflix: Stops support for older Apple TV models
Nearly every streaming video service tracked by ASCI increased its customer satisfaction score compared to the previous year, with Apple seeing one of the biggest increases. The score for Apple TV+ in 2024 reached 79, up from 76 the previous year.
The percentage change for Apple TV+ is 4%, matching the ratings gains experienced by Sling TV and ESPN+. Crackle saw the biggest increase, gaining 7% to a rating of 75.
Crackle's rise may reflect industry trends, where customers are limiting discretionary spending and preferring cheap and free alternatives for consuming content, even if that means watching ads.
See also: Netflix: Paid out over $1 million through bug bounty
In this survey, Apple TV+ actually ranks fourth overall. Amazon Prime Video leads with 82 , Peacock with 80 , YouTube Premium with 80 , then Apple TV+ with 79 – tied with Hulu , Netflix , and Sling TV. Max and Paramount+ score 78 , and Disney+ scores 77 .
When it comes to the devices consumers use to watch content , smart TVs are unsurprisingly the most popular, with smartphones coming in second place.
Although Apple still doesn't release exact viewership or subscriber numbers for services , the strong increase in reported user satisfaction for Apple TV+ shows the growing interest in Apple's expanding catalog of original TV shows and movies.
See also: Netflix: New animated series inspired by Minecraft
Apple TV+ is the streaming service that Apple launched in November 2019, offering a collection of original TV series, movies, and documentaries. Aiming to compete with other popular streaming platforms, Apple TV+ focuses on creating high-quality content, collaborating with distinguished creators and producers in the entertainment industry. Among the titles that stand out are series such as “The Morning Show“, “Ted Lasso” and “For All Mankind“. The platform continues to expand, investing in new projects and capturing the attention of viewers worldwide.
Source: 9to5mac
