The popular streaming service Disney+, available to the public since late last year, no longer offers new users a free trial period to get a taste of the content .
Until now, the free trial period was a privilege that new members had on the Disney + streaming service for 7 days, before deciding whether they were satisfied with the content and, therefore, whether to proceed with a paid subscription or not. A Disney spokesperson said that the streaming service has an attractive price that the company believes is in itself an exciting offer for the platform's customers . Subscription to the Disney + streaming service costs $ 6.99 per month or $ 69.99 per year. Optionally, users can get Disney +, Hulu and ESPN + as part of a package, the price of which is $ 12.99 per month.
Free trials are a standard for streaming services, but they're not universal. Dazn, a leading sports streaming service that features some of the biggest boxing and MMA fights the industry, stopped offering free trials to its customers last year.
Many believe that Disney's decision to stop offering free trials to new users could have repercussions for platform . Undoubtedly, some people are abusing this system, creating temporary accounts for various purposes, which allows them to take advantage of the free trial period continuously and never actually pay for the service.
Eliminating the trial period also makes it easier for Disney to control the “real” subscribers using its platform. In addition, this move proves that Disney is confident in offering and its ability to compete with other streaming services. Although this is a move that is expected to upset many new subscribers to the service, at least it is important that there are no contracts, so if someone tries the service for a month and ultimately finds that they do not like its content, they will only lose $ 6.99. The change comes just days before the screening of the highly anticipated musical “Hamilton” which will premiere on July 3.
It is worth noting that in its first five months of operation, Disney+ gained more than 50 million subscribers. Finally, other streaming services, such as Netflix and Amazon Prime, offer their new users a 30-day trial period.
