Defying economists' predictions, Facebook revealed that its growth isn't going to stop anytime soon. On Wednesday, the company announced that its revenue grew by 51% in the fourth quarter of 2016.
Last year, Facebook made big bets, promoting live videos like crazy. This year, things won't be any quieter. The company is expected to invest more to create a new money-making machine. Zuckerberg himself considers videos a big trend.
The Wall Street Journal recently reported that Facebook is developing a video app for Apple TV and other devices. That rumor has yet to be confirmed. But it's clear that Facebook isn't shying away from pushing video further.
The company will soon pay video creators and share advertising revenue. After that, the company is expected to more aggressively place videos in users' News Feeds. Facebook's model will be close to YouTube's standards, which will allow it to attract more video creators.
The company plans to share revenue from videos with creators, enticing them to keep uploading videos. Along the same lines, Facebook has also added a new videos tab to its mobile app.
It seems Facebook is ready to take another big leap and shed the traditional social media label. By increasing its focus on providing more news relevant to users' interests, it has already transformed into a media company, something that will be further strengthened by its big bets on video.
