In an interview given to CNBC, Apple CEO Tim Cook hinted that the company is preparing surprises, and new features that we will not be able to live without (you say;).
We are preparing the new iPhones that will give incentives to those who already have an iPhone to upgrade to the new model.
We will give you things you can't live without, and you simply don't even know that you need them today … You will look back and wonder “how could I have lived without this?”
Of course, Tim Cook's statements are very vague and do not provide clues about what the company is preparing. The statements were more or less expected as iPhone sales have plummeted in the last quarter.
Cook's promises must become reality and not remain statements. The glory of Jobs' Apple seems to have reached its end as the consumer audience awaits to see innovative products.
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