Siri, Google Now and Cortana. Digital assistants are the new “toy” of today’s smartphones and almost every platform launches its own service.
Technology companies have invested a fortune in the development and improvement of digital assistants. The trend started with Apple's Siri, followed by Google Now, and then Cortana, the digital assistant from Microsoft that is inspired by Halo.
Cortana, although it started recently, gradually evolved from a personal assistant designed only for mobile phones into a feature that will soon be available on every device that is released. Microsoft is preparing to bring it to computers, tablets, smartwatches, bands, and not only for the Windows platform.
The company is preparing to roll out Cortana, soon on Android and iOS devices.
Cortana is one of the core features that Microsoft promotes in Windows 10. Over the past six months, we have been hearing the name of the feature almost daily. Microsoft's obsession with it, with hundreds of ads and thousands of posts, aside from the brainwashing we have endured, makes it clear that the company has invested a lot in Cortana.
Google and Apple, on the other hand, don't advertise Google Now and Siri so loudly, although perhaps they should.
Both companies are indeed trying to find ways to compete with Cortana, as we mentioned earlier the feature is coming soon to Android and iOS devices.
Thus, advertising that showcases new improved features that will keep users on board is a priority for all companies.
Why, however, such an obsession with a feature that many do not use (e.g., in Greece).
These features can learn almost everything about the device's owner. Essentially they invade the private life of anyone who uses them. Cortana or Siri, for example, can know everything about you. They monitor your calls, know your family, know your interests, your appointments, know your routes, more or less know what any personal assistant knows. Obviously with the purpose of helping you…
But the data is stored in the cloud. Of course, iGuRu.gr readers know that anything that “travels” on the internet cannot be safe.
They also know that large technology companies collect data, with the aim of exploiting it for unknown purposes, regardless of the fact that the reason they usually cite is advertising exploitation.
The war of dominance in the market is not accidental. After all, everyone knows that for every war that takes place there are causes and triggers. Try to find them in this battle of dominance in the market…
To help a little, we will mention two words: “Big Data”
