At the top of the list of the most popular social media in Greece is YouTube, with 93% of Internet users stating that they use it.
According to a publication on the website of SEPE (Association of Information Technology and Communications Enterprises of Greece), a study titled «Utilization of Social Media by Greek online Consumers», by the Laboratory of Electronic Business and Commerce of the Athens University of Economics (ELTRUN), indicates that the most common actions of the Greek user on YouTube and even at a frequency «often to daily» are listening to songs (87%) and searching for videos related to current events (36%).
The research was conducted during the period November – December 2014, in a sample – so far – 694 individuals.
Facebook in second place
According to the data of the research, which was presented at the 10th conference of EED, in the second position of Greek users' preferences is Facebook with a share of 80%. The popular social networking medium has 4.5 million users in Greece (with an average of 250 friends each, with 36% knowing up to 50% of their friends).
Indeed, although Facebook's popularity rating has dropped by 2 points compared to the corresponding survey a year earlier, its users appear to become more active over time. For example, an increase in online chatting is observed from 39% a year earlier to 52% today.
Also, the activity «Upload photos» has increased from 58% to 73%. Generally, the typical activity of Facebook users on the social networking page involves the simple «like» (71%) and online chat (52%).
LinkedIn is high
High among the preferences of Greek users and specifically in third place, LinkedIn is found with 66% (its popularity having increased by 5 points compared to 2013).
In fourth place are the websites with reviews for products from consumers (59%) (ELTRUN includes them on social media). These specific websites show a particular dynamic, as, according to the research, 52% state that they are influenced by the product reviews they read.
In the fifth position of the list of popular social networking media are blogs (53% of those who participated in the survey state that they use them). Twitter is located, only, in the 6th position, with the percentage of participants in the survey who use it rising to 48%.
The list of the most used social media is completed by Instagram with 28%, Google+ with 19%, Foursquare with 5% and flickr with 4%.
Source: naftemporiki.gr
