OpenAI is taking another step towards personalizing the user experience by introducing a new feature for ChatGPT : the choice of different personalities . The feature, currently available in beta to some users, allows you to choose different “interaction styles” within the platform – from robotic efficiency to sarcastic intelligence.

Now, users can choose how they want to interact with ChatGPT, depending on their mood or needs. OpenAI seems to be responding to a frequent request from the community: less neutrality and more personality in responses.
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The “personality” feature offers different behavior scenarios, each with a distinct tone and character. Some of the available options include:
- Robot: Direct, efficient and strictly technical. Ideal for users who prefer answers without unnecessary details.
- Cynic: Sarcastic and borderline critical. A "human" version aimed at those who are tired of overly positive responses.
- Listener: Thoughtful, kind, and supportive. Suitable for conversations that require empathy.
- Sage: Enthusiastic, with a geeky disposition and a dose of humor. A more playful, intellectual personality.
The default ChatGPT is still “happy and adaptive,” but the new options offer an experience that feels more like a “real conversation”than a simple data exchange.
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How to activate the function
To access the feature, users must select the profile icon in the top right corner of the web app and select “Customize ChatGPT.” There, they can change the personality and make additional settings that affect how the model responds.

The feature is in a test rollout phase, and is not yet available to all users. OpenAI expects to expand access gradually.
Competition and Strategy: Answer to Microsoft Copilot?
Notably, this move comes as Microsoft Copilot – also based on OpenAI technology – gains traction in the “personality” space. Microsoft has tried to make Copilot more “friendly,” putting the user experience first.
With this new feature, OpenAI seems to be fighting back, now offering each user the option to shape the “personality” of their assistant based on their preferred style.
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The future of AI is becoming a personal matter
The integration of different personalities into ChatGPT is not just an aesthetic change — it reflects AI’s shift towards a “human” experience. Instead of a neutral assistant that simply answers questions, users can now choose the “character” that best fits way of thinking and communicating their.
Beyond the sense of “game”, this capability can have significant implications in areas such as:
- Education (e.g., a more serious or playful teacher)
- Digital psychology (supportive listener)
- Customer service (robotic precision or relaxed style)
- Internal team tasks, with personalized bots for different types of tasks
With the introduction of personalities, ChatGPT ceases to be a single tool and becomes a platform for communication experiences. It is another step towards personalized artificial intelligence – an AI that adapts not only to the content, but also to the character of the user.
Source: www.bleepingcomputer.com
