Streaming services are more expensive than ever, and there's little incentive to stay a subscriber once you've finished your watchlist. Disney+ knows this well, and in order to reduce subscriber churn, it will now offer a range of perks like discounts to US subscribers through its Disney Plus Perks program .
See also: You can no longer subscribe to Hulu or Disney+ through Apple's App Store
Note that DashPass is only available to new subscribers; if you were a previous subscriber, you are not eligible to participate. Disney added that more perks will be added to the list over time.
Additionally, Hulu subscribers will gain even more benefits over time, starting June 2. These benefits will be added on a weekly basis and include:
See also: The streaming package “Disney Plus, Hulu and Max” has arrived in the US
- Chances to win tickets to Lollapalooza, Jimmy Kimmel Live! and passes to San Diego Comic-Con®
- Contests with prizes inspired by popular Hulu series, such as The Handmaid's Tale, A Complete Unknown , and Only Murders in the Building
- Exclusive benefits from partners like Microsoft, Pure Green and LG Electronics
This is a significant expansion of the Disney Plus Perks program, which began as a pilot over a year ago. While the program is initially available only to subscribers in the US, it is expected to expand to international markets later this year. To see the full list of available perks, visit the official website.
See also: Hacker 'NullBulge' confessed to stealing data from Disney (Slack)
Based on the above, it is clear that major streaming platforms, such as Disney+ and Hulu, are increasingly turning to loyalty programs to retain their subscribers. As competition in the streaming space intensifies and prices increase, consumers now have greater flexibility to cancel and reactivate subscriptions depending on the content they are interested in.
Source: androidauthority
