Adidas Korea has announced a security breach affecting personal data , marking the second major fashion incident targeting Korean consumers this month.
See also: Dior reveals customer data breach
The well-known sporting goods company revealed that there was unauthorized access through an external customer service provider, resulting in the leakage of personal information of customers who had contacted the company's service centers.
On May 16, Adidas announced on its website that the breach affected customers who had submitted customer service in 2024 or earlier. According to the company, the data breached included names, email addresses, phone numbers and, in some cases, dates of birth and mailing addresses. The company stressed that sensitive financial information remained secure, noting: “Information such as passwords and payment details were not included.”
See also: Marks & Spencer: Cyberattack led to data breach
Adidas has already completed notifying all affected customers in Korea and is working with information security experts to thoroughly investigate the breach.
The company has also reported the incident to the relevant Korean authorities and has implemented additional security measures to prevent similar breaches in the future.
The incident comes just days after fashion house Dior faced a similar issue regarding the security of customer data in Korea. On May 13, Dior announced that there had been unauthorized access to customer information on January 26, although the breach was not discovered until May 7.
See also: Twilio denies breach and Steam password leak
These successive data breaches affecting the customer databases of international fashion houses in Korea point to a worrying pattern in the industry. Cybersecurity experts say that customer databases in the retail sector are increasingly being targeted because of the valuable information they contain about consumer.
Source: cybersecuritynews
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