What happens when Human Mobile Devices (HMD), Heineken beer , and a Boston-based clothing brand called Bodega get together and discuss human unhealthy digital obsession? They build a phone out of “lithium beer” and decide to call it the “ Boring Phone .”
See also: Aston Martin DB12 Volante: Perhaps the Best Aston, and Convertible
Is this just another attempt to capitalize on the latest trend for “null” phones that even the New Yorker mentioned? Yes. Is it the most impressive retro-modern gadget to come out since the Pocket Analogue and will make every retro tech fan lose sleep? Also yes.
It's also transparent. Remember the Nothing Phone? This is the Boring Phone, without any fancy LED light strips. But there's a lot going on here. Just under the cover screen of this glorified Nokia-wannabe flip phone, you can see a green motherboard. This color scheme matches perfectly with the green light, Heineken green, of the rear screens, the one on the outside and the larger one on the inside. As you do, it was impossible not to mention The Matrix here, because that's exactly what the green T9 keyboard screams.
See also: First look at the Blackmagic Design PYXIS 6K camcorder
No innovative features, just style
What is the purpose of this phone? “Heineken and Bodega present a phone made to take you back to a time when smartphones didn’t exist,” says Heineken. It wants you to communicate with your friends using SMS instead of losing sleep over the prejudice of message bubbles, without social networks, without the flood of app notifications.
Boring Phone wants you to enjoy the monochrome joy of Quick Snake instead of shouting into the microphone while playing Call of Duty with your incompetent teammates. It also hopes you'll take great, high-resolution pictures of good times with friends instead of obsessing over things like exposure, realistic colors, etc.
See also: Ascender: Stairs are no problem for this robot vacuum cleaner
The Boring Phone can also survive a few drops without cracking or breaking any of the expensive Super Retina XDR OLED displays like modern iPhones. There are some nice features like speed dialing, customizing the design with 3D stickers, and the satisfaction of ending your calls with just a flip.
The phone was unveiled at Milan Design Week, but it seems there's no price tag for it. Priceless, right? "The phones will be given away free to anyone attending events worldwide, so they can unplug, reclaim quality time with friends, family and loved ones, and rediscover their nights," the company says.
The whole idea behind the phone is to send a message that there is life beyond smartphones. Sometimes, less digital interaction means more of a taste of reality. And what better way to achieve that than with a phone that does just the bare minimum?
This is Boring Phone.
We don't care about the specs here, and neither should the lucky few who manage to get their hands on this phone.
Source: digitaltrends
