Apple's investment in more AI companies than its competitors and a significant increase in related job postings confirm speculation that Siri will be significantly improved at WWDC 2024.
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Again, disproving the claim that Apple is lagging behind the industry in its use of artificial intelligence, the company is hiring artificial intelligence engineers.
Additionally, Apple has acquired companies like WaveOne, a video compression company with built-in AI, and has recently published research papers on AI. In fact, Apple won an award for a research paper on AI – in 2017.
Reporting on job postings, research articles and investments in artificial intelligence, the Financial Times reports that Apple is stepping up its efforts to integrate ChatGPT -style genetic AI into iPhones .
“Apple is preparing to make some significant mergers and acquisitions,” Daniel Ives of Wedbush Securities said in the release. “It would be surprising if they didn’t make a significant deal in the AI space this year, because there is a competitive race in AI and Apple is not going to be left out.”
See also: Geoffrey Hinton: The “godfather of AI” warns of the dangers of artificial intelligence
According to the Financial Times, Apple has made 21 investments in companies, including equity and expansion investments, since 2017. In the same period, Accenture made 19 investments, while its better-known AI competitors, Microsoft and Meta, made 12 and 11 investments, respectively.
According to reports, Intel is investing in or acquiring 9 companies, while IBM and Google parent company Alphabet are partnering with 8 each.
Notably, Apple hired its head of artificial intelligence, John Giannandrea, from Google in 2018.
Also, Morgan Stanley reports that nearly half of Apple’s current job postings include some reference to artificial intelligence, machine learning, or deep learning. This is a significant increase from Morgan Stanley’s November 2023 report, when it said that since 2015, “AI-related job postings at Apple have grown from 5% of all Apple job postings to about 20% today.”
See also: American experts: Artificial intelligence (AI) will eliminate jobs
Apple AI has the potential to integrate AI into a range of products and services. One such application could be improving healthcare services, where AI could analyze a user's health data to predict potential medical problems and suggest preventative actions.
Apple AI could also be integrated into security services, using artificial intelligence to detect and prevent cybersecurity threats. This could include analyzing user behaviors to detect unusual activity and prevent attempted breaches.
Another potential application of Apple AI could be in personalizing content services, such as music, books, and movies. AI could analyze users' preferences and habits to recommend content that would interest them.
Source: appleinsider
