Η Linda Yaccarino, who took over as the new CEO of Twitter, said in a message that she is ready and willing to help change the popular platform social media. He also stressed that is inspired by the owner of Twitter, Elon Musk, as he is a man who has the vision to create a better future. This was Yaccarino's first public message after reports Thursday that she was in talks to become Twitter's next CEO.
See also: Elon Musk on Twitter: voice and video calls are coming
Musk announced last week that had found a new CEO for Twitter. In that, the first tweet she had simply mentioned that she was a woman and that she would take over in about 6 weeks. Soon after, reports began circulating in the media, claiming that Linda Yaccarino was the woman who was in talks with Musk for the CEO position. The billionaire had been working himself as the CEO of Twitter since he acquired it last October. However, on Friday he confirmed the recruitment of Yaccarino.
“[Musk's] ambition to build a better tomorrow has served as an inspiration to me for a long time. I'm excited to help Twitter bring that vision to life and to transform this company together!", Linda Yaccarino said in a tweet. Previously, Yaccarino worked as chief advertising at NBCUniversal, which is owned by Comcast Corporation.
See also: Musk on Twitter: encrypted instant messages coming
The Yaccarino stated that it is committed to the future of Twitter and that user feedback is essential for the development of Twitter 2.0. Linda Yaccarino's experience in advertising could perhaps be of great help to Tiwtter, as the company struggles to reverse the decline in revenue from ads, while at the same time suffering from various other problems.
Ever since Musk bought Twitter, the company's core advertising business faced several issues. Many companies have stopped their paid promotional campaigns, as the service has seen an increase in hate speech and advertisers fear that their ads may appear next to content deemed inappropriate. This fear also stems from the fact that the company has lost around 80% of Staff since Musk took over. In an earlier statement this year, Musk acknowledged that Twitter's ad revenue had suffered a significant decline.
See also: Elon Musk: "Clearance" of non-"active" Twitter accounts - Released handle
Musk had expressed early on his intention to find a new CEO at some point. It remains to be seen whether Linda Yaccarino will be a worthy CEO for Twitter and whether she will be able to address the problems that have arisen since he bought the platform Elon Musk.
Source: in.mashable.com
