According to former Apple engineers, the company still holds a deep grudge against Android for allegedly copying iOS. Because of this, Apple is reportedly constantly working to eliminate Google from its iPhones.
According to a recent report by the Financial Times, two former Apple engineers spoke about the competition between Apple and Google.
See also: Apple Watch saves a pregnant woman's life
Both engineers seemed to use the word “grudge” to describe Apple’s relationship with Google, with one saying their relationship could be described as a “silent war.” While no details were given, the Financial Times reports that there are three battlegrounds in this war , and the first was Apple Maps.
Apple Maps was not a huge success when it launched in 2012, hoping to replace Google Maps, which was released in 2005 for desktop computers, with the Android app launching in 2008 and the iOS app in 2012. Many still argue that Apple's service is still considered inferior to Google Maps.
See also: Apple: How has it managed to avoid layoffs?
But Apple Maps was created because Google refused to give the iPhone the same turn-by-turn directions it provided for Android users. Apple built its own app to give its users a feature that was becoming increasingly necessary at the time, while also wanting to prevent them from moving to its rival.
According to the Financial Times, the second battleground is related to search. Google is certainly dominant in the search sector. Of course, since 2015 there has been AppleBot, Apple's web crawler, which has been used by Siri and Spotlight at times and inspired discussions of an Apple search engine. However, this effort could well have been abandoned: according to reports, key staff working on the supposed Apple Search left to join Google in late 2022.
See also: Apple is accused again of unfair regulations in the AppStore
Finally, the third area where Apple and Google appear to be competing is advertising. Apple's advertising business is growing enormously, although the company's privacy features are reportedly affecting third-party advertisers.
