Multi-level collaboration for the digital transformation of the "queen" and the provision of innovative services to her friends around the world
Are the queens rebelling? And yet, in the case of Real Madrid, its attempted digital transformation has elements of an upcoming technological revolution, through big data analysis, the Cloud, interconnection and the provision of innovative services, which aim to bring every fan of the Spanish team to the center of an unprecedented – at least for European sports events – process.
The provision of digital services, accessible at any time from any connected device (computers, smartphones, tablets, wearables) is part of this process. The first step of the collaboration between Microsoft and Real Madrid will be implemented with the development of a dynamic platform.
Thus, through innovative technologies, fans of the team around the world will have access to exclusive content and services that will enrich the experience of watching a football match.
The agreement also foresees the use of Microsoft services and devices , such as Surface Pro 3, by Real Madrid players and coaching staff as essential tools in their often arduous preparation process, in order to increase the team's performance and efficiency.
Microsoft and Real Madrid will also collaborate by exchanging information and knowledge on the application of technology and the solutions it has to offer in the world of sports.
Source: protothema.gr
