The free digital skills training program for businesses, COSMOTE GROW YOUR BUSINESS – Certification Program,returns for the third consecutive year, this time in the form of video-recorded online courses. The program is aimed at all small and medium-sized businesses, their employees and freelancers and responds to their need for education and training in the digital tools that will lead them into the new digital era.
As highlighted by the recent research conducted by the E‑Commerce Laboratory (ELTRUN) of the Athens University of Economics in collaboration with COSMOTE, there are still significant opportunities for development in the digital transformation of SMEs, with the lack of digital skills and insufficient monitoring of educational programs remaining as major issues.
The COSMOTE GROW YOUR BUSINESS – Certification Programenablesbusinesses to gain the necessary knowledge to integrate modern digital solutions into their operations, contributing to their overall upgrade. Furthermore, with its new format via video on demand, the educational action offers professionals all the advantages of asynchronous digital education: flexibility, time savings and the ability to review the material at a time that suits each interested party.
The program was designed by the Electronic Commerce Laboratory (ELTRUN) of the Athens University of Economics and Business in collaboration with COSMOTE, and provides free, certified training on modern digital tools. Participants have the opportunity to obtain a training certificate from the Center for Training and Lifelong Learning (KEDIVIM) of the Athens University of Economics and Business.
To date, over 2,800 professionals from various sectors and regions of Greece have participated in the two cycles of the COSMOTE GROW YOUR BUSINESS – Certification Program. Following an online evaluation process, over 16,000 certificates of attendance for individual courses and 1,000 training certificates have been awarded by KEDIVIM of the Athens University of Economics, for those who successfully completed all courses. Businesses operating in trade, catering and tourism showed the greatest interest, while the participation from the construction sector and the healthcare sector was also significant.
"Continuous training and acquisition of skills in the use of digital tools and technologies is crucial for businesses of all sectors. With innovative technological solutions for businesses and digital training programs, COSMOTE, a member of the Telekom Group, aims to improve the level of digitalization of businesses and the country and their transition to the digital era.", said Mr. Thanos Falangas, Director of B2B Marketing, CRM & Channel Management of OTE Group.
Professor of the Athens University of Economics & Founder of the Laboratory of Electronic Commerce and Electronic Business (ELTRUN), Mr. George Doukidis, stated in this regard: "Education in digital skills is the core of our Laboratory. In collaboration with COSMOTE, our goal is to train small and medium-sized enterprises in our country, which constitute the backbone of the economy, in order to have all the tools required for the digital age."
The program consists of 10 thematic modules of courses, which consist of short videos and add up to a total of 72 hours of teaching by reputable university professors. The thematic modules concern digital skills in various business operating sectors. In detail: Introduction to Digital Skills, eCommerce Plan Development & Logistics, ERP-Email & CRM, Digital Marketing Plan Design, Usability & Content Marketing, Social Media, Legal Issues of E-Commerce, Search Engines & GA4, IoT-Business Analytics & AI, and Sustainable Development & ESG. The program starts on November 11, 2024 and ends on February 28, 2025. Participants can register for the courses that interest them, add courses even during the program, and receive a certificate of attendance after the relevant online assessment test. Those who attend all modules will receive a training certificate from the Athens University of Economics and Business Administration (KEVIDIM). In addition, the opportunity to communicate electronically with the professors for any questions is provided.
Those interested can now register here , as well as learn more about the Program 's courses here .
Cosmote, a member of Telekom, remains the quintessential specialized partner alongside small and medium-sized enterprises, offering training, guidance and innovative solutions for their equal participation in the demands of the digital society, thereby contributing to their development and to the vision of a connected Greece.
